Standard Plumbing
Work Examples
Overview
Standard Plumbing Supply sought to spread awareness about their retail supply and bathroom decor as well as their newly developed app. Using trending digital media designs I created a video ad and an accompanying graphic to utilize and conduct an A/B test on engagement and website traffic.
Details / Accomplishments
Primary Audience: Meant to appeal to plumbers, yard care workers, interior designers, homeowners, DIY individuals, and more. This was composed of multiple aspects of the buyer's journey, those needing supplies right away and those who wanted to save inspiration for later projects.
Increased brand awareness about products available in-store, and ease of ordering and pick-ups. This ad increased foot traffic and website/ app orders.
Provided a solution to businesses and freelance workers and homeowners looking to fulfill repairs and/or home projects.