Unicity
Work Examples
Overview
I initiated an influencer marketing program to help Unicity make a bigger impact in digital spaces, especially on IG, FB, Pinterest, and Youtube. Unicity had always had a massive following but the engagement was always very minimal and fleeting. Influencers could help us out with the engagement and give a fresh look to Unicity health products and services. The company did not already have anything established for this kind of initiative so I outlined the main basis of their influencer program, what it would take to implement, and the best ways they could accomplish it with their current resources. The guidelines for this program are shared in the link below.
*Please note this was created in 2018, when a lot of the social media developments like reels, Tik Tok, and others did not exist yet.
Details / Accomplishments
Primary Audience: Meant to appeal to bloggers in the healthy lifestyle, clean eating, weight loss desires, and overall wellness space. In addition, we would promote this program to athletes, aspiring business owners, and specific parameters related to the benefits and leisure activity types of all of Unicity's products.
Intended to increase brand awareness about Unicity products, healthy living, and MLM partnership opportunities while simultaneously increasing followers and engagement.
Provided a solution for Unicity to gain exposure by utilizing partnership relationships and expanding marketing practices to fit current and emerging creator trends.