MSS Pay
.png)
Work Examples
Overview
MSS Pay was originally named Merchant Solution Services. When I joined the team the owner wanted to really set himself apart so we re-branded to MSS Pay. Being that they were a strong B2B brand, a lot of our strategy was tailored to education about business practices and needs and relating to the everyday life of a business owner. One way I brought that out, was to appeal to more customers with a blog content strategy. This approach also gave me the flexibility to reach customers from a B2C perspective alongside all of our other primarily B2B marketing efforts. My goals were to be able to gain views on Google when business owners searched for their needs as well as be able to promote a newsletter that gave them insights on tips they could utilize to better their business or management while allowing us the chance to continuously soft retarget. Depending on the business size, we would need to appeal to different kinds of decision-makers in various aspects of the buyer journey. I decided to hone in on small business owners, mom-and-pop shops, retailers, and technology-driven business enthusiasts. Here are a few blogs from our SEO strategy I was able to carry out at MSS Pay.
Details / Accomplishments
Primary Audience: Meant to appeal to small business owners with an emphasis on owners who may be struggling to manage expenses, or looking for budget cuts to open up more room for business investments, new equipment, needed repairs, etc.
Increased brand awareness about the cash discount program at MSS Pay, and how the cash discount program benefits merchants.
Provided a solution to business owners looking to cut expenses and save money, who were in multiple stages of the buyer's journey, whether just researching, or ready to buy. Answered key questions that often arise when hearing about this solution like if it is legal or a shortcut that will cost them later.
Details / Accomplishments
Primary Audience: Meant to appeal to small business owners that still do primarily everything for their business, those just getting off the ground who are typically overworked and exhausted. For business owners in the informative stage of the buyer's journey that are interested in gaining insights and motivation tips, they can implement now.
Attracted business owners struggling with handling stress and anxiety while giving their all. Provided comforting advice and tips
Provided comforting advice and tips which helped MSS Pay not to seem like they really care about their customers in all aspects of life and business management and not just trying to make a sale. This allowed us to become a trusted source for information and for our brand to be remembered when followers were ready to make a merchant equipment solution in their journey.
Details / Accomplishments
Primary Audience: Meant to appeal to business owners who are looking to be one step ahead of trends and make sure their business holds longevity in the future. Also useful for business owners looking to set themselves apart from competitors.
Attracted business owners that are into cryptocurrencies, especially during this time when bitcoin was skyrocketing. Increased brand awareness about an MSS Pay service and contributed to MSS Pay's slogan of providing "The Future Of Payments" solutions.
Provided a multi-functional solution for businesses to increase foot traffic, make passive income, and establish a relationship with a quality merchant processing provider. Primarily intended for customers looking to capitalize or invest in the market trends rather quickly.
Details / Accomplishments
Primary Audience: Meant to appeal to brand-new business owners who are trying to make sure they have checked off all the essentials for setting their business up for success.
Increased brand awareness and website traffic. Attracted business owners looking to invest in their business and opened a door for MSS Pay to promote other services and build great relationships.
Provided a solution for new business owners or business owners that have fallen into the hands of the wrong payment processor or merchant solution.
